About SERTA

The boss of the Serta Counting Sheep. #1 instigates all anti-Serta activity. Clever, determined, and afraid of no one, he devises scheme after scheme to thwart Serta’s mission to provide a good night’s sleep to all. No one is sure where #1 came from. Other Serta sheep recall him simply showing up one day and organizing the ongoing rebellion. "He was mesmerizing." says #9. "I remember the day he came to us. We were all just standing around right next to each other eating grass. A few of the ewes fell in love with him. I mean, they took one look at him and the cud just fell right out of their mouths." Not only is he charismatic and persuasive, #1 is an endless source of ideas. From blackmail to dirty tricks, he is relentless in his determination to put his flock back to work, doing what they were born to do...be counted by the sleepless

Although he admits a lot of it is his own fault, Serta Sheep #13 does seem to have more than his share of rotten luck. "My wool never did grow in right after that run-in with the sheepdog." He says. Despite his frequent mishaps, #13 remains cheerful and dedicated to the cause. He is often whom the other Serta Counting Sheep turn to if they become dispirited. Part counselor, part parental figure, part spiritual advisor, Sheep #13’s inspiring words frequently become rally cries when things look bleak. "We’ll jump again!" and "Sheeps got style!" are just a couple of the most oft-repeated slogans. #13 is currently writing a Serta Counting Sheep memoir, a book he promises you’ll be up all night reading

#2’s main role is to be the right hoof of #1. If Serta Sheep #1 needs an extra set of hands for anything at all, #2 is his man. Prior to becoming a Serta Counting Sheep, #2 found himself on the wrong side of the fence, getting herded into bad situations and hanging around with some shady sheep. Since being made second-in-command, however, he’s a changed sheep. He is prompt, reliable, and a devout follower of the cause and specifically of his hero, #1. He credits Serta Sheep #1 with changing his life and hopes one day to spearhead his own Serta revolution.

Formerly a manager in his division (Local 2320) of Serta Counting Sheep, #36 remembers well the salad days of everyone jumping fences for a living. Barely making enough for the family to get by is a hard pill to swallow for him. "The wife’s had to open up a lamb-care center to help out with the finances." He says. "I’m not proud of it. But I believe in the cause, and I know one day we’ll take Serta down and as we like to say around here, "We’ll jump again!" #36 and his son #½ have recently become more prominent members of the Serta Counting Sheep flock, allowing themselves to more or less serve as "poster sheep" for the disadvantaged. They are currently working with the Ad Council on a Public Service Announcement to increase awareness of their plight and to solicit donations.

The Sensitive One After taking on a more predominant role within the flock, #5 has been found to be a little thin-wooled. He’s quick to jump, but also quick to jump to conclusions. #5’s overly invested emotions can sometimes get the best of him. Known for his mood swings, he takes everything personally and firmly believes that a "good cry" can make any predicament manageable. According to some of the others, #5 was never held as a lamb, and has had a constant need for affection ever since. It was that need for affection that brought him into the open and accepting hooves of The Counting Sheep.

Look, I’m a gentle sheep by nature," said #90 when asked to comment on rumors of his recent jail time. "I pay my taxes, I like being left alone; if I did spend time in jail, and I’m not saying that’s the case, it was just ‘cause I was in the wrong place at the wrong time." A bit of a recluse, #90 is known for his strict timetable and fear of spotlights. Given his presumed criminal record, everyone expects him to take risks and be a little more "hardcore." But #90 is quick to explain the dangers of repeat offenses, and suggests that one night in the slammer is enough to keep any sheep on the straight and narrow.

Also known as "The Slacker" of the flock, #53 has lost the ambition to be a top jumper. He has the raw talent, but just won’t apply himself. Preferring junk food over practice, he sometimes lets his self-destructive behavior get in the way of his jumping performance. As more and more people choose the Serta Perfect Sleeper instead of counting sheep, #53 feels less and less motivated to practice. "What’s the point", he says. The only reason the flock puts up with his negativity is because he is #1’s first cousin, and #1 promised his aunt that he would get him a job.

While #1 may be the brains of the operation, #85 is the backbone. A sturdier sheep than most, it falls on him to rally the other sheep when plans go awry. Despite the flock’s current hard times, he faces each day with endless optimism. Is he delusional? As far as #85 is concerned, when you’re part of a team, someone has to keep up morale. Word has it he was a circus sheep before he started jumping, part of a world-famous trapeze act. Though he willingly puts himself at the bottom of every pile, when he’s not jumping, he can be found outside, staring wistfully at the sky.

Some may consider being an assistant to an assistant an ignoble position, but not #9. Each day presents a new challenge, and he looks forward to the opportunity to lend a hoof whenever necessary. Dependable and earnest., Serta Sheep #9 is not only assistant to #2; he’s also the go-to Sheep for the entire flock, even for extremely physically demanding and grueling missions. Little known fact: #9 is the comedian of the bunch and loves practical jokes. Before becoming a Serta Counting Sheep, one of his favorite gags was to back flip over the fence to fool insomniacs into thinking he was #6.